How Public Movers Booked $100K in Jobs with a 390% Return on Their Ads
Public Movers is great at what they do, but their ads weren’t bringing in the right customers. They needed a steady stream of local, profitable jobs. We came in and built them a targeted ad strategy that turned their marketing into a predictable source of income, delivering a massive return on their investment.
The Results
$100,000 in New Revenue Booked
390% Return on Ad Spend (ROAS)
Consistent Flow of High-Quality Local Jobs
The Story
“Solution Used: Hyper-Local Ad Targeting, High-Intent Keyword Strategy, and Conversion-Focused Ad Copy.
The Client’s Challenge: The team at Public Movers was frustrated. Their phone would ring, but the calls were often from people outside their service area or from price shoppers looking for the cheapest deal. Their schedule was unpredictable; some weeks were overwhelmingly busy, while others were quiet. They were spending money on ads but had no reliable way to book the kind of local jobs that actually grow a business.
Our Initial Solution: We knew right away that their ads were too broad. We immediately shut down what wasn’t working and built a new strategy focused entirely on their local service area. We targeted specific neighborhoods and zip codes and focused on keywords that people use when they are ready to hire movers, not just browse. The new ads spoke directly to local customers, highlighting trust and reliability.
Ongoing Strategy & Improvement: The initial results were strong, but we didn’t stop there. We constantly monitored which keywords led to actual booked jobs and moved the budget to the top performers. We also added negative keywords to stop wasting money on searches from people looking for moving jobs or free boxes. This process of continuous improvement made their campaigns smarter and more profitable each month.
The Before and After Transformation
Here’s how we transformed their marketing from a cost into an investment.
Before
After
Inconsistent Work
The calendar was a rollercoaster of busy and slow weeks, making it hard to manage staff and grow.
A Predictable, Full Schedule
They now have a steady stream of jobs, allowing them to plan their weeks and grow their business with confidence.
Wasted Ad Spend
A large portion of their budget was wasted on clicks from people who lived too far away to ever become customers.
Efficient, Profitable Marketing
They now have a steady stream of jobs, allowing them to plan their weeks and grow their business with confidence.
Losing to Competitors
Big, national companies were dominating the top search results, making it hard for a local business to stand out.
Winning the Best Local Jobs
Public Movers now consistently appear at the top of search results for valuable local moving searches.
Low-Quality Calls
Their phone was ringing, but with calls from people who were just shopping for the lowest price.
High-Value, Ready-to-Book Customers
They now get calls from serious customers who are ready to book and value quality service over the cheapest option.
Uncertain Results
They were spending money on ads but had no idea if it was actually making them money.
A Clear Return on Investment
A clear 390% ROAS. For every $1 they put into ads, we turned it into $3.90 in booked revenue.
