How We Fueled 628% ROAS Growth in Just 4 Months
My Moving Calculator was stuck. Trial signups were flat, and ad costs were climbing. We stepped in, fixed their targeting, and launched landing pages that actually converted. The result? A 628% ROAS jump and over $410K in new pipeline in four months.
The Results
$410K+ Pipeline Value Influenced
628% ROAS Growth in 4 Months
320% Spike in Qualified Leads
The Story
“Solution Used: Paid Search Targeting | Landing Page Design & A/B Testing | Full-Funnel Optimization.
My Moving Calculator had a great product, but a leaky bucket. They were pouring money into ads, but their signups weren’t growing. Their ad costs kept creeping up, and their sales pipeline was running dry. They were burning cash just to stay in the same place.
We didn’t just tweak a few keywords. We did a full audit, from the first ad click to the final signup. The first step was to stop the bleeding. We cut out the wasteful ad spend on broad keywords and focused only on users ready to buy. Then, we built brand-new landing pages designed to get high-quality signups.
We didn’t stop there. Every week, we analyzed the data, found what was working, and doubled down. We pushed the winning ads and landing pages, cut the losers, and continuously tested new ideas. This constant cycle of improvement is what turned their ad spend from a cost into a high-growth investment.
The Before and After Transformation
Here’s a concise overview of the main problems we identified, the challenges they created, and how we successfully fixed them.
Before
After
Stagnant Signups
Their user growth had hit a wall, leaving their sales team with a weak pipeline.
Explosive Lead Growth
We drove a 320% increase in qualified leads, flooding their pipeline with real opportunities.
Wasted Ad Spend
Rising ad costs and poor returns meant every dollar they spent was less effective.
Massive ROAS Returns
We delivered a 628% growth in ROAS, turning their ad budget into their #1 profit driver.
Generic Funnel
Their ads and landing pages weren’t connecting, causing users to bounce.
A Conversion Machine
We built a focused funnel with sharp copy that captured high-intent users and guided them to sign up.
